The Audi e-tron has just set a new quarterly sales record in the USA. Before you get too excited about the news, however, you should realize that the US market has nothing to do with the European market for German electric SUVs. This new quarterly record? 3,474 units.
With ~ 13 weeks in the first quarter of the year, the Tesla Model Y is estimated at 3,308 US deliveries per week. It seems to have had more than 12 times as many sales as the Audi e-tron.
It’s great to hear about another record quarter of sales for an electric vehicle, but it’s just a little depressing to see how low the record total is.
You can add up the sales of the new e-tron Sportback of 850 and get 4,324 for the two e-tron options combined. Nevertheless, it then only beats a fossil-fueled SUV model from Audi, the large and expensive Q8.
For comparison, the brand’s best-selling Q5 saw 14,731 sales in the first quarter. The e-tron or any other electric SUV / crossover from Audi still has a long way to go to avert significant amounts of fossil fuel SUV sales.
I only want to see 100% electric vehicles that generate high sales and displace fossil fuel vehicles. When I saw the news of record sales from e-tron, I was excited for a moment. Then I discovered that the sum was so small.
Yes, you have to start somewhere, and the good news is that sales and records are going in the right direction. We’ll keep an eye on things. In the meantime, hopefully we’ll see more notable efforts from Audi in the US soon.
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