A new celebrity joins the Bitcoin craze. This time around, Maria Carey has teamed up with Gemini, the leading cryptocurrency platform funded by Tyler and Cameron Winklevoss, for a new campaign that aims to use her influence on women around the world to encourage them to learn more about learn about the possibilities of crypto investments.
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Mariah Carey has long been involved in the financial empowerment of women. She recently posted a video on her Instagram talking about her collaboration with Gemini and handing out the code “Maria” which they can use to log into the platform and receive $ 20 worth of Bitcoin for an initial investment .
The video has an educational approach that aims to stimulate curiosity and demystify general fears and misconceptions about Bitcoin investing. She begins with the words, “Did you know that you don’t have to buy a whole bitcoin to invest? In fact, you can buy from as little as five dollars to get started with Gemini. “
There is a clear intention to reach a demographic of people who are not wealthy and who can benefit from investing in cryptocurrencies. The singer also claims that her understanding of crypto investing was thanks to Gemini’s free educational resources like Cryptopedia.
The number of women curious about crypto is increasing
Maria Carey also stated that a portion of the trading profits made with her code on the platform will be donated to Black Girls Code, a non-profit that aims to achieve equal representation in the technology sector by coloring Women entering the digital world gives them space and gives them the skills to become innovators in the MINT area.
The population that the Winklevoss twins want to reach is clear: women of various classes who look forward to learning how to invest in Bitcoin. Rolling Stone reported on their website that Tyler Winklevoss previously said the following:
Cryptos like Bitcoin and Ether have been two of the top performing assets of the past decade. At Gemini, our goal is to educate you about the promise of crypto and to make it easy, simple and secure for you to get involved in this new asset class
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The magazine also pointed out the large number of women who showed interest in cryptocurrency, as outlined in the Gemini-State of US Cryptocurrency Report 2021.
The number of crypto investors is set to double over the past year, along with a growing number of what the company calls “crypto-curious”. Gemini says that 53 percent of those curious about crypto (…) were women.
A survey by S&P Global in August showed that only 26% of American women invest in the stock market, apparently due to a general fear of the risks. With campaigns like this one and organizations like Black Girls Code, women could be on the verge of exceeding their bitcoin curiosity and taking the lead.
The Cryptopedia platform plays a huge role in educating people about Bitcoin and other cryptocurrencies that can potentially turn out well for the market as many continue to participate and benefit from it.
BTC rally in the last 24 hours. Source: BTCUSD Tradingview
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