ETHLend integrates the business with its new parent company for blockchain services ‘Aave’ »CryptoNinjas

The founders of the popular decentralized digital asset-backed lending platform ETHLend today announced the launch of Aave, a new blockchain technology company. The name Aave comes from the Finnish word for “spirit”. The company intends to introduce new products and services such as Aave Pocket, Aave Lending (SaaS), Aave Gaming, Aave Custody, and Aave Clearing.

Stani Kulechov, CEO of Aave, said, “By integrating our innovative technology with the services already offered by traditional institutions, we can transform the way people interact and offer new products and services that help them Ultimately achieve their goals seamlessly at lower cost, giving them access to new opportunities that were not possible before. “

The leadership roles remain the same, with ETHLend becoming a subsidiary of Aave. Stani Kulechov remains CEO, Jordan Lazaro Gustave as COO and Nolvia Serrano as CMO. Mika Söyring becomes CFO and Ville Valkonen CCO. Mika was previously CFO of healthcare technology company Revenio Group Corporation (formerly Done Solutions Corporation) and has extensive experience as an entrepreneur and finance specialist. Ville previously ran a legal advisory firm focused on start-ups in Finland and also worked for law firms that focused heavily on SMEs and advised on contract matters.

[perfectpullquote align=”full” bordertop=”false” cite=”Andrew Karos, CEO, and Founder of BlueFire Capital and an Aave customer” link=”” color=”” class=”” size=””] “Aave is a pioneer in the credit industry. As an ETHLend, Aave was the first in the industry to offer a solution to those in need of liquidity, releasing what was previously considered unassailable. It is very satisfying to see how they develop. As a market maker based in the USA, I can confirm that you understand the importance of guidelines, procedures and safety and look to the future of our collaboration with great enthusiasm. ” [/perfectpullquote]

Several products under the Aave line include:

• Aave bag – is an ambient account innovation and one of the first products developed by Aave to serve the gig economy and micropayments industries, eliminating the need for credit cards and bank-to-bank fees between online merchant / developer entrepreneurs and their end users Customers. All transactions remain where the user earns and spends in an application and enable real peer-to-peer payments, even across international borders.

• COALING – is a decentralized financial marketplace for peer-to-peer loans with digital asset-backed loans operated on the Ethereum blockchain using smart contracts. ETHLend solves the liquidity challenge of being poor in cash but rich in crypto assets. Borrowers can apply for safe loans by pledging their cryptocurrency assets as collateral to receive funds to be spent. This allows borrowers to maintain their exposure to cryptocurrencies without having to sell the assets if the borrower has sudden expenses.

• Aave credits – inspired by ETHLend, is a turnkey solution for the digital asset-backed lending market. Aave Lending solves the problems that arise after digital asset storage and credit management powered by digital assets for creditors. As a SaaS (Software-as-a-Service) solution, creditors can easily start a digital asset-backed lending business, while Aave takes care of the secure storage of collateral, notifications and liquidation in the event of margin calls.

• Aave’s safekeeping – currently available for use, aimed at institutional or private investors and serves as a custodian for the safekeeping of digital assets. Aave stores private keys according to the highest and most innovative security standards. Funds can be deposited and withdrawn on a daily basis.

• Aave clearing – is an over the counter (OTC) cryptocurrency clearing service for institutional investors and corporations who need to convert large amounts of cryptocurrency quickly and efficiently. The platform offers users an easy-to-use user interface and an API connection that enables them to generate requests for quotations for cryptocurrencies and exchange their cryptocurrency for traditional currencies.

• Aave Gaming – is an innovative game studio that focuses on creating a new gaming experience using blockchain, smart contracts and mixed reality.

[perfectpullquote align=”full” bordertop=”false” cite=”Jordan Lazaro Gustave, COO of Aave” link=”” color=”” class=”” size=””]“In the past ten years, the old industries have undergone major changes. Banking operations are no longer restricted to traditional institutions. As a team of developers and creative thinkers, Aave is no stranger to these market forces. By integrating new technologies, we will continue to offer secure and transparent applications at reduced costs to instill trust with our users while delivering an experience they can enjoy. “[/perfectpullquote]