Official blockchain partner Algorand’s Fifa sponsorship downgraded to focus on ‘technical development’
Blockchain technology company Algorand has announced it will no longer activate its sponsorship rights as a Regional Supporter of the current Fifa World Cup, revealing in a social media post that it plans to focus on the ‘technical development’ aspects of its partnership with the governing body .
In May, the proof-of-stake blockchain was announced as a regional supporter of the 2022 event in Qatar and as a global sponsor of the 2023 Women’s World Cup. The Regional Supporter category is the third tier in Fifa’s sponsorship hierarchy, granting brands the opportunity to activate around a single edition of the World Cup in clearly defined territories. Algorand’s regional rights covered North America and Europe.
You need to have an account to access our content
Find out more about our news, features and services
Already have an account? Sign in here