Glasgow’s SWG3 venue will be completely rebuilt in November for one of the UK’s most spectacular club nights.
Enter Tron pays homage to the classic 80s film and will transform the entire Galvanizer area of the venue into a futuristic, computer-generated world.
The party has been going on in Glasgow for four years, having started at the Sub Club before moving to art school and then settling at SWG3.
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Every year it gets bigger and better, and the 2017 party will involve three days of careful and meticulous preparation.
The results are incredible, however, and when you look back on pictures of past events, it’s hard to believe they were captured live at the event.
This isn’t a two-bob production pulled together with old glow sticks and gaffer tape, but a love work for organizers The i Am – who are also the people behind the Tuesday evenings at Subby.
The Sub Club was converted into Enter Tron
(Image: Tommy Ga-Ken Wan)
“It’s a tribute to the movie Tron, which we’ve loved since we were kids,” explained Ross Anderson, who came up with the idea with production / event partner Matthew Craig and developed it with Marco Biagini before bringing in lighting designer Shaun Murphy two years.
“We use visual and acoustic elements, which makes it an amazing experience. One of the reasons we keep coming back to it is the reaction we get from people when they first walk into this venue that they did before were, but can barely make out, you can see their jaws drop to the ground.
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“It was a progressive thing for us. We always tried to add new elements when we were in different places. We don’t really make money from it, we try to make a statement and show people what we’ve been doing since a couple of years ago, but not lazy, it gets bigger and better. “
New lighting with new visual props will be installed for this year’s event, and the organizers will invest time, money and effort to ensure that this new venue is “sonically” perfect at night.
The event is currently expanding and more parties will take place in Edinburgh, London.
The whole setup will actually take three full days, but Ross said, “It’s worth it. It’s going to be great.”
The first tickets to the event are already sold out, but you can still pick up tickets to the event for £ 15 and find out more here.
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